Promoting Age Diversity, (PAD) is a Wise Owls campaign funded by Trust for London to ensure that older workers are appreciated, hired and kept on by employers of all sectors as part of a commitment to age diversity in the employment of staff.


Promoting Age Diversity consists of :

  • Practical phone line and internet support  to interested over 50s clients across London and the UK, wishing to get help in finding employment by contacting Wise Owls PAD telephone help line – 0207 278 5191 or email pad@wiseowls.co.uk

A campaign to persuade the media, public, employers and those affected by ageism of the contribution of older and younger workers. The benefits all can bring to the country, to business and the need to stop the practice of ageism. This includes the signing up to a charter of equal rights for all ages.

A campaign to persuade employers from all sectors to appreciate the benefits of age diversity including older and younger workers,  for their businesses, profitability and to meet the legal requirements.

A campaign to educate and remind funding bodies and decision makers of legal requirements relating to age equality and employment, the current lack of equality of treatment and funding for older and younger workers and why this needs to be redressed immediately.

A cross party campaign to persuade government, local government, public bodies and political representatives to apply age and employment equality in practice including monitoring numbers and percentages of workers and learners by age group (under 25, 25 – 49, 50 plus) and addressing these inequalities by government action.

Research facts and publications that  promote the benefits of Age diversity and the use of older workers in the work place. Wise Owls research has begun the process of monitoring the public sector by age, in numbers being recruited and in particular in numbers of those being made redundant. Something the government should be doing. View 2010 Full report - View 2009 Full report

  • Practical phone line and internet support  to interested over 50s clients across London and the UK, wishing to get help in finding employment by contacting Wise Owls PAD telephone help line – 0207 278 5191 or email pad@wiseowls.co.uk

In doing so they receive:

  • Professional personal advice to get people back into meaningful work
  • Information on local agencies in their area that offer employment and training support
  • Genuine sympathetic support
  • Direct job matching to our vacancies on our 2 specialist job matching sites  – www.wiseowls.co.uk and www.equalityrecruitment.co.uk
  • Matched with our employers database
  • Ways to improve their chances of employment with online support materials

For clients:

  • The project will be setting out a series of 10 workshops across London from August 2011 to July 2012 for clients to meet our expert staff face to face then please contact us.

For employers:

  • We are organising a series of 10 PAD workshops between August 2011 to July 2012 for employers with expert advice and information about equality employment legislation and requirements particularly relating to age including help in getting procedures and  systems legally compliant, plus explaining the benefits to business of an age diverse staff and employing older workers as part of that approach. (click here for dates, contents and registration forms)

To sign up to one of our workshops or for more information about the Promoting Age Diversity project -  email pad@wiseowls.co.uk or call us on 0207 278 5191

Promoting Age Diversity is part of Wise Owls Campaigns