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Promoting Age Diversity, (PAD) is a Wise Owls campaign funded by Trust for London to ensure that older workers are appreciated, hired and kept on by employers of all sectors as part of a commitment to age diversity in the employment of staff.
A campaign to persuade the media, public, employers and those affected by ageism of the contribution of older and younger workers. The benefits all can bring to the country, to business and the need to stop the practice of ageism. This includes the signing up to a charter of equal rights for all ages. A campaign to persuade employers from all sectors to appreciate the benefits of age diversity including older and younger workers, for their businesses, profitability and to meet the legal requirements. A campaign to educate and remind funding bodies and decision makers of legal requirements relating to age equality and employment, the current lack of equality of treatment and funding for older and younger workers and why this needs to be redressed immediately. A cross party campaign to persuade government, local government, public bodies and political representatives to apply age and employment equality in practice including monitoring numbers and percentages of workers and learners by age group (under 25, 25 – 49, 50 plus) and addressing these inequalities by government action. Research facts and publications that promote the benefits of Age diversity and the use of older workers in the work place. Wise Owls research has begun the process of monitoring the public sector by age, in numbers being recruited and in particular in numbers of those being made redundant. Something the government should be doing. View 2010 Full report - View 2009 Full report
In doing so they receive:
For clients:
For employers:
To sign up to one of our workshops or for more information about the Promoting Age Diversity project - email pad@wiseowls.co.uk or call us on 0207 278 5191 Promoting Age Diversity is part of Wise Owls Campaigns |



