Ageism is acknowledged as being the most widespread discrimination within
the workplace across the UK. This unacceptable situation continues despite
the introduction of new laws and an ageing population with so much to offer.
Time to change
Promoting Age Diversity is a campaign to bring real change to the workforce, by challenging misconceptions, exploding myths and putting forward the business sense for Age Diversity.
Who are we? Wise Owls are the leading employment and support specialists in London for
the over 50s. We have been in existence for 12 years, before Age discrimination was widely accepted and continue to lead the way in finding older people work, offering support and research.
Become the solution
Employers play a vital role in this process. Inside this guide we highlight the benefits of
older and younger workers, along with facts that show that an Age Diverse work place,
makes business sense.
Benefits of Older workers
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Widen your company’s skill base
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Increase your customer age range
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Improve customer care
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Improve your working culture
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Let older workers train the younger staff
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Diverse workers offer greater value
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Your customers come from every age group, make sure your staff do!
To download our Best Practice guide for Employers including the latest legal requirements
click here
